Be nice or leave

12. March 2009 by admin.

Faris Yakob recently posted his “Golden Rules of the Web” in an article published by AdAge.com.  Yakob, the exec VP-chief technology strategist at McCann Erickson, offers nine aphorisms for digital communication in 2009. 

One of them caught my attention because it sums up the rules of the marketing game on Social Media  into a simple truth: “Stop thinking like a company and act like a person.” I believe if you apply this rule, you will naturally create the brand authenticity and emotional connection that is so crucial to successfully communicate with your audience on Social Media.

Below is Yakob’s Golden Rule of the Web # 5 - Be Nice or Leave:

Be nice or leave
Social media is only going to get more important. This isn’t going to go away and it is going to affect your business, whatever you do. The grammar of social media is different from the grammar of commercial media. The rules of behavior, the motivations, the etiquette are all social. So learn to be nice or leave. Stop thinking like a company and act like a person.

To view the full article and all nine golden rules, please click on this link; http://adage.com/digitalnext/article?article_id=135193

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