Faris Yakob recently posted his “Golden Rules of the Web” in an article published by AdAge.com. Yakob, the exec VP-chief technology strategist at McCann Erickson, offers nine aphorisms for digital communication in 2009.
One of them caught my attention because it sums up the rules of the marketing game on Social Media into a simple truth: “Stop thinking like a company and act like a person.” I believe if you apply this rule, you will naturally create the brand authenticity and emotional connection that is so crucial to successfully communicate with your audience on Social Media.
Below is Yakob’s Golden Rule of the Web # 5 - Be Nice or Leave:
Be nice or leave
Social media is only going to get more important. This isn’t going to go away and it is going to affect your business, whatever you do. The grammar of social media is different from the grammar of commercial media. The rules of behavior, the motivations, the etiquette are all social. So learn to be nice or leave. Stop thinking like a company and act like a person.
To view the full article and all nine golden rules, please click on this link; http://adage.com/digitalnext/article?article_id=135193
20. March 2009 at 06:57
This thought is such a great influence. As an example, for some weeks I was sitting on a task where I could not come to a decision about how to approach a social media marketing opportunity; I wasn’t sure what content and “language” to use and what direction to go with it overall. This post has just cleared my thoughts and my hesitation away in less than a minute and now I’m ready to move ahead with the writing. You may never know where that helpful kick comes from. THANKS!