Archive for 27. April 2009

Timely & Practical Marketing Info

27. April 2009 by admin.

Last Thursday David Oates from Stalwart Communications and I gave a presentation at the American Marketing Association educational breakfast in San Diego. Our talked focused on lead generation and also covered the full scope of the typical purchasing cycle–we addressed the following issues:

  • How to allocate your marketing budget to maximize return on investment (ROI)
  • How to fill your pipeline with qualified prospects
  • How to do your own PR
  • How to leverage the Internet
  • How to turn prospects into profitable customers
  • How to build customer loyalty and increase revenue/client ratio

I am delighted to share some of the enthusiastic feedback we received from attendees…

“Great presentation - it really helped me to think about what we are doing in our business and how we can be more creative in reaching our audience.”  Kerry - DuPont Building Innovations 

“I enjoyed the presentation and really appreciate your suggestions and thoughts after the presentation. I look forward to using the steps you outlined as a resource and guide for our efforts.” Bryan - College of Business Administration, San Diego State University 

“Thank you for your presentation, it was really interesting and appreciated!”  Steve - Site Tuneups

“Alexandra’s presentation for the AMA breakfast was timely and practical.  We privileged to have a member like her active with our chapter.” Reb Risty, President American Marketing Association, San Diego Chapter

If you missed the presentation and would like some information on any of these topics, please do not hesitate to contact me at Alexandra@ORCAmarketing.com

Posted in Marketing Discussion | 1 Comment »

Social Media for B-to-B

27. April 2009 by admin.

If you are wondering how to make social media work for your B-to-B  market, I urge you to read the attached article by Josh Bernoff from Forrester Research. Why B-to-B Ought To Love Social Media

Josh offers clear examples and discusses best practices on how to create a social media strategy adapted for your unique B-to-B needs. He also points out one golden rule, which echoes my previous blog “Be Nice or Leave”:

You just have to make sure you never forget one principle: Companies don’t join communities, people do.

Posted in Marketing Discussion, Uncategorized | 1 Comment »

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