If you are wondering how to make social media work for your B-to-B market, I urge you to read the attached article by Josh Bernoff from Forrester Research. Why B-to-B Ought To Love Social Media
Josh offers clear examples and discusses best practices on how to create a social media strategy adapted for your unique B-to-B needs. He also points out one golden rule, which echoes my previous blog “Be Nice or Leave”:
You just have to make sure you never forget one principle: Companies don’t join communities, people do.