Timely & Practical Marketing Info

Last Thursday David Oates from Stalwart Communications and I gave a presentation at the American Marketing Association educational breakfast in San Diego. Our talked focused on lead generation and also covered the full scope of the typical purchasing cycle–we addressed the following issues:

  • How to allocate your marketing budget to maximize return on investment (ROI)
  • How to fill your pipeline with qualified prospects
  • How to do your own PR
  • How to leverage the Internet
  • How to turn prospects into profitable customers
  • How to build customer loyalty and increase revenue/client ratio

I am delighted to share some of the enthusiastic feedback we received from attendees…

“Great presentation - it really helped me to think about what we are doing in our business and how we can be more creative in reaching our audience.”  Kerry - DuPont Building Innovations 

“I enjoyed the presentation and really appreciate your suggestions and thoughts after the presentation. I look forward to using the steps you outlined as a resource and guide for our efforts.” Bryan - College of Business Administration, San Diego State University 

“Thank you for your presentation, it was really interesting and appreciated!”  Steve - Site Tuneups

“Alexandra’s presentation for the AMA breakfast was timely and practical.  We privileged to have a member like her active with our chapter.” Reb Risty, President American Marketing Association, San Diego Chapter

If you missed the presentation and would like some information on any of these topics, please do not hesitate to contact me at Alexandra@ORCAmarketing.com

Leave a Reply