The most frequently asked questions at all the Social Media Marketing seminars and presentations I have attended is: “How can my company have a presence in the social networking sites without risking employees misrepresenting or tarnishing the brand by sending and posting the ”wrong” messages?”
Paula Bergs, Manager of Emerging Media at Southwest Airlines share how her company is successfully rising over that challenge in this interview with Mike Volpe, VP of Inbound Marketing.
“Southwest is a fantastic example of a company that does not limit its social media activity and community engagement, regardless of the company’s large size. At Southwest, the Emerging Media team manages the company’s social media presence. Each person owns a particular channel and decides how they can best vocalize Southwest’s messaging to fit the channel.”
Please click on this link to see the interview: http://blog.hubspot.com/blog/tabid/6307/bid/4803/Managing-Social-Media-and-Encouraging-Employee-Individuality-with-Southwest-Airlines.aspx