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27. April 2009 by admin.
If you are wondering how to make social media work for your B-to-B market, I urge you to read the attached article by Josh Bernoff from Forrester Research. Why B-to-B Ought To Love Social Media
Josh offers clear examples and discusses best practices on how to create a social media strategy adapted for your unique B-to-B needs. He also points out one golden rule, which echoes my previous blog “Be Nice or Leave”:
You just have to make sure you never forget one principle: Companies don’t join communities, people do.
Posted in Marketing Discussion, Uncategorized | 1 Comment »
24. February 2009 by admin.
Thank you for visiting the ORCA Blog.
My mission is to create a space where marketing knowledge and ideas can be shared, discussed, and applied to empower entrepreneurs and small businesses marketers with best practices and innovative marketing solutions.
I look forward to your posts and comments.
Sincerely,
Alexandra Linyard
Marketing Strategist
Posted in Uncategorized | 1 Comment »