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Social Media for B-to-B

If you are wondering how to make social media work for your B-to-B  market, I urge you to read the attached article by Josh Bernoff from Forrester Research. Why B-to-B Ought To Love Social Media

Josh offers clear examples and discusses best practices on how to create a social media strategy adapted for your unique B-to-B needs. He also points out one golden rule, which echoes my previous blog “Be Nice or Leave”:

You just have to make sure you never forget one principle: Companies don’t join communities, people do.

Welcome!

Thank you for visiting the ORCA Blog.

My mission is to create a space where marketing knowledge and ideas can be shared, discussed, and applied to empower entrepreneurs and small businesses marketers with best practices and innovative marketing solutions.

I look forward to your posts and comments. 

Sincerely,

Alexandra Linyard

Marketing Strategist

www.orcamarketing.com

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